Click Design Reviews, 6 Reasons Why You Should Use Graphic Designs On Your Blog
There are 1.9 billion websites in the world, and out of those are 600 million blogs.
The number is staggering, and it makes you think
How on earth are you going to get noticed by your target audience?
How do you get them to visit your site?
How do you get them to return to you as their voice of authority in your niche?
The long and short of it is graphic design.
Graphic designs are the most effective way to increase your website's conversion
rate.
A good blog post has well-written and helpful content and accompanying visuals (graphics) so readers can better understand what they're about.
Using them will lead you down the path of higher sales and satisfaction from customers,
which is what every business wants!
The following are six reasons why you should use graphic designs on your website and blog:
1. Graphic designs attract more visitors to your site.
FACT: According to a study, 94% of consumers will leave a website with a poor design.
Your website is a one-way street to success. Its goal is to make people visit your site.
The more
the more traffic you get, the higher your conversion rate (the percentage of visitors who take action
on your
location).
Graphic designs are a great way to add creativity and professionalism to your site.
They make you
stand out in the noisy blogosphere, enticing people to read your website content!
For example, if you're looking for an apartment on Craigslist, wouldn't it be better if
the ad had
snazzy graphics that made it stand out? Of course!
The same goes for your website. The more attractive your visuals are, the more visitors
you’ll get.
2. Graphic designs empower you to tell your story more effectively.
Many people are visual learners.
According to 3M Corporation’s study, humans process visuals 60,000 times faster than text.
Unlike words, images stay with your memory and contribute to deeper understanding.
If you’re trying to convey a concept or tell a story, blog graphics are your best friend,
as they break
down the topic in a way anyone can understand. Click Design
Not only that, but well-designed graphics also boost the message you're sending across.
They
complement your written text, which makes communication effective.
Utilize data-driven visuals like infographics to break the monotony of reading through a
bunch of text
and help your readers retain more information.
After all, people retain 65% of the information when paired with a relevant image, explains.
John
Medina, author of “Brain Rules.”
3. Graphic designs break up the text, making it easy to digest.
Readers are lazy. Or, to be nice about it, they are scrollers. That’s the downside of
information overload
and of having too much information available.
But this shouldn’t stop you from communicating with your audience.
Using images or other visuals is the perfect workaround to this behavior of scrolling frenzy.
The human brain processes visual content 60,000 times faster than written text.
Just imagine a blog that only has a giant wall of text. Scrolling through it would be an
excellent bore
and overwhelming. It would feel like you’re reading through an academic journal
(no offense to
our esteemed academicians).
The ending? You leave the website and look for another that is more readable and engaging.
4. Images make it easier for people to share content online.
Why do GIFs and memes go viral? People love sharing informative, exciting, and fun
stuff online!
This bite-sized content tells stories and conveys messages in a few seconds, unlike
when you
have written content that would take minutes to consume.
So if you want your content to be shared by as many people as possible, make it easy
for them by
making it share-worthy through amazing visuals!
Your blog or website should have an image others might find helpful or entertaining
enough to share.
This way, other bloggers and website owners will also see your great content, which
could encourage
them to link back to your site too. And this leads us to Reason #5.
5. Visuals boost credibility and improve search engine optimization (SEO).
SEO is alive and kicking. It makes your website visible to search engines, so your
target audience
can find you.
Graphic designs boost credibility and improve SEO because search engine users are
more inclined
to click on links with an image rather than just plain text.
It is also easier for search engines to read through pictures
than text alone which means
your blog
posts with attractive designs will rank higher on the results page, too!
6. It builds brand awareness.
Websites that need to be well-designed can make people think of them as unprofessional
and
unreliable.
There are many websites and blogs out there that don’t bother with graphics or have
graphics
that are awkwardly slapped together. Do you think these websites are getting traffic? NO.
Make your blog stand out by having eye-catching visuals of your brand.
People who like what they see will probably return the next time you post something new,
which
could also lead to their friends visiting it more often because word spreads fast online.
This shows how important branding is to build trust among visitors, so remember its
usefulness
when promoting yourself or your business online!
Final Thoughts:
The power of graphics goes beyond aesthetics.
Because graphic designs reinforce your written message, they play a crucial role in web
design
and digital marketing.
At the end of the day, your goal for having a blog is to inform, engage, and convert. Words
are great,
but graphics seal the deal.
So if you want a sleek new look that attracts audiences and makes sharing worthy of
the effort,
graphics are your foolproof answer.
But the biggest challenge is getting graphic designs constantly for your website or blog.
This is
why design software is now a marketer’s must-have.
Get graphic designs for your website or blog at ClickDesigns today!
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